Artículo sobre Músicos con #YoSoy132 en el International Journal of Communication

Se acaba de publicar un artículo académico de una colega, Magdelana Red, en el International Journal of Communication. Dicho artículo aborda el tema del surgimiento y desarrollo de la iniciativa de Músicos con #YoSoy132, así como su relación con las elecciones presidenciales del 2012, algunas estrategias de difusión, el contexto de la escena musical alternativa en México, y algunos puntos a considerar del panorama global post “Primavera Árabe”.

Aquí pueden descargar el artículo en inglés en formato PDF, y a continuación incluyo el abstract original:

Rocking the Vote in Mexico’s 2012 Presidential Election: Mexico’s Popular Music Scene’s Use of Social Media in a Post–Arab Spring Context
Magdelana Red

Abstract

This article examines the use of information and communication technologies and social networking sites by the movement Músicos con YoSoy132 in the lead-up to Mexico’s July 2012 presidential election. Much was at stake in this election, as the party that had ruled the country for seven decades through a semi-authoritarian regime was poised to regain power. Questions of free and fair elections, media bias, and voter participation were raised as disaffected youth and a supposedly apolitical music scene joined forces to impact the election. This article examines these events in a post–Arab Spring context that probes some of the assertions and conclusions made by communication scholars about recent happenings in the Middle East and North Africa.